With over 100 years in the Wild Horse Desert, King Ranch proudly introduces Blue Norther™ fabric technology - our breakthrough in sun protection and cooling. Designed for the harsh South Texas environment, this shirt offers UPF 100 protection, quick-dry performance, cooling technology, and anti-odor properties to keep you comfortable all day, whether you're in the field or on the move. It’s finished with thoughtful details like Running W® Crest embroidery and roll-tab sleeves for versatile styling options. Nothing cools the Texas heat like Blue Norther storm clouds rolling in. Until now.